In partnership with Samsung
[FAIRLENS] LOOKING THROUGH SOCIAL MEDIA WITH A DIFFERENT LENS
FairLens is a solution designed to help us create a more gender-inclusive digital environment. It invites social media users to expand their understanding about gender inequality, biases, and harassment, and see their social media through a different lens. The prototype includes both educational messaging and reporting functionalities, to drive change to the way we use social media.
FairLens was created together with young women from different parts of the world, through Equality Tech. The girls were involved throughout the process, ideating, iterating, and designing FairLens. With this approach, Plan & Samsung were able to identify new and more impactful solutions that explicitly meet the needs of women and girls.